Strategic market planning to include branding, high impact magazine
advertising, direct mail and e-blast campaigns. Trade show marketing concepts,
Business-to-business as well as business-to-consumer market development.

Marketing and brand strategy can be a complex and confusing task. Smith,
Johnson & Associates has helped companies to solidify their company brand and
to establish brand strategies for specific product lines. Marketing assistance from
SJA can involve something as simple as a logo or as complex as company brand
strategy, product brand, advertising concepts, trade show and web site
development. We have first hand experience with business-to-business nonwoven
marketing and excellent relationships with trade publications and can often develop
editorial material to promote your company or brand. Our associates can include
but are not limited to design, layout and photography.

We have produced Market Strategy Reports that cover global market sectors,
demographic and target markets for specific product lines. These strategy reports
offer inside insight into the general market and often provide valuable details on
specific product lines. Internal company Sales and Marketing strategies are often
based upon our strategic marketing reports and offer insight often overlooked by
internal agendas.